Founded in 2026,
The Narrative Current is
led by Sarah Ann Loh.
Sarah translates strategic intent into sound, trust-building communications.
Drawing on experience across policy, international affairs, and sustainability — contexts where institutional credibility and trust are paramount — she helps executives and organisations show up with clarity and confidence, particularly in pivotal moments and on public-facing platforms.
Trained as a lawyer with early experience in litigation and dispute resolution, Sarah brings disciplined legal reasoning and rigorous risk awareness to communications work. She understands that what enters the public domain carries consequences — and helps clients navigate that terrain with precision and care.
Sarah was awarded the National University of Singapore Prize in Globalisation and International Law and holds a CFA Certificate in Sustainable Investing.
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Notable organisations Sarah has advised over the course of her career include AGP Sustainable Real Assets, AIA Group, Ayala Corporation, British American Tobacco Malaysia, Carlsberg Malaysia, Japan Bank of International Cooperation, Manila Water, Mitsubishi Corporation, National Youth Council Singapore, PSA International, and others.
Her writing and commentary have also been published in leading regional outlets, including The Business Times, The Jakarta Post, and South China Morning Post.
Our global project team comprises researchers, writers, marketers, creatives, media specialists, and developers.
Experienced, multidisciplinary, and adaptable, we lead and contribute to ambitious communications projects worldwide — from ideation and strategy through to execution and delivery.
