Leaders and organisations are expected to take positions and communicate more publicly than ever before.
Yet many have grown hesitant — knowing that words now travel fast and can be easily misinterpreted or weaponised.
At THE NARRATIVE CURRENT, we don’t just create content.
We practise narrative judgment.
we help clients map outcomes before they speak.
Using our Strategic Judgment Lens™, we pressure-test communications before they enter the public domain, asking:
Is this message suited to the context and audience where it will land?
Does it add real value, or does it dilute credibility?
Does it commit us to positions we may not be able to sustain or deliver on?