The Narrative Current is a strategic communications consultancy that helps organisations build trust through research, strategy, and storytelling.
Combining the rigour of a consultancy with the production capabilities of an agency, we bridge strategy and execution to ensure that every message, design, report, video, and campaign is clear in intent, aligned with purpose, and thoughtfully brought to life.
Our global project team comprises researchers, writers, marketers, creatives, media specialists, and developers. Experienced, multidisciplinary, and adaptable, we lead and contribute to ambitious projects worldwide.
Sarah Ann Loh
Principal Consultant
The Narrative Current is led by Sarah Ann, a strategic communications consultant and lawyer by training.
Throughout her career, Sarah has worked in environments where trust, credibility, and public accountability are paramount.
From advising on contentious legal matters to supporting senior executives and organisations on sustainability, public affairs, and stakeholder communications, her work has consistently centred on helping people navigate complexity and communicate with greater clarity.
These experiences have shaped her belief that effective communication begins long before words appear on a page.
Sarah has partnered with leading companies and public institutions across Asia, including AIA Group, Ayala Corporation, Carlsberg Malaysia, Jardine Matheson Group, Manila Water, Mitsubishi Corporation, PSA International, and others.
She was awarded the National University of Singapore Prize in Globalisation and International Law and holds a CFA Certificate in Sustainable Investing.
Her writing and commentary have also been published in leading regional publications, including The Business Times, The Jakarta Post and the South China Morning Post.